Vijay Venkatram, Director, Wealth Forum, kicks off the 2 day conference
with a welcome address. He spelt out the objectives of this conference and
how these objectives were sought to be accomplished over the 2 days of
the conference.

All eyes and ears for the regulator ! Participants watch with rapt attention
the video recording of an exclusive interview that Wealth Forum conducted
with Mr. K.N.Vaidyanathan, Executive Director, SEBI on the road ahead
for the distribution and advisory business.

                      A lively discussion and debate ensued after hearing the regulator's vision for                       the distribution business. Bharat Bagla of Bees Network, Kolkata makes a                       point….

….. and Sanjay Agarwal of Devkinandan Consultants, Rourkela chips in
with his thoughts

Case studies of leading advisors across India - through video clips of their
interviews conducted by Wealth Forum - went down very well with all
participants. Practical insights from the leaders on how they are tackling
current business challenges and preparing for the future were immensely
appreciated by one and all. The advisors profiled had different business
models and belonged to different geographies - yet had one thing in common
- a passion to succeed and grow, a willingness to meet and overcome
all challenges, an openness to reinvent themselves to ensure success in the new
rules of the game.

Vijay Venkatram invites the Principal PNB AMC team - Sudipto Roy,
Business Head, Rajat Jain, CIO and Bharat Sakhuja, Retail Sales Head to
shares their thoughts and insights with the participants

                       Sudipto Roy, Business Head, Principal PNB AMC takes participants                        through a very thought-provoking presentation of the growth and evolution                        of the US mutual funds and pensions business and drew parallels to the                        present Indian situation. The conclusion : what happened in the 1980s and                        1990s in the US is perhaps what we can look forward to in the next decade                        or two in India : a ten fold increase in MF penetration into household                        savings !

If we are going to see dramatic increases in business volumes, it will also
call for newer ways of managing money. Rajat Jain, CIO, Principal PNB
AMC gives a peek into the future - by taking participants through the world
of quant based fund management.

                       Arun Tikmani of Bhubaneshwar wonders where the guru of quant based                        money management - LTCM - went wrong - and what are the lessons for                        modern day quant managers from that big disaster. The Indian situation                        fortunately does not permit leverage - the demon that slayed the likes of                        LTCM.

Over 75 leading advisors from 10 Eastern Indian cities - under one roof
(literally and figuratively) !

Manoj Pasari of Almighty Shares & Stocks, Kolkata with Brijesh Dalmia
of Dalmia Advisory Services, Kolkata

                       Kanak Kumar Jain of Suskan Consultants, Kolkata sharing thoughts with                        Shyam Singhania of Guwahati

Anindya Mandal of Ruby Financial Services, Kolkata in deep conversation
with Ranen Gandhi, Head of IFA Channel at ICICI Prudential AMC

                       Shaibal Bhadhuri of Investors Point, Dhanbad makes a point to his attentive                        audience comprising Kishore Kewalramani, Kanak Kumar Jain and Chetan                        Shah

Networking is not only about serious conversations - Dipankar Das with
Partha Sarathy Chandra, Jyotirup Chandra and Dhrubajyoti Datta share
a lighter moment

Bharat Bagla of Bees Network, Kolkata takes participants through the
various platform alternatives in the market, their pros and cons and also
provides a framework of what he believes will constitute an ideal platform.
Participants were unanimous in their view that neutrality is the core
requirement for any platform to become truly IFA centric

                       Shibu Das of Fine Advice, Kokata gave a fascinating account of how and                        why he built his own platform, the benefits accruing from it and the                        challenges one has to face in developing one's own platform.

A lively Q&A session followed. Loads of questions on setting up your own
platform - which Shibu gamely addressed. As a senior AMC executive
remarked, the IFA fraternity is perhaps the only one within the wealth
management industry where people regard each other as peers and not
competitors - and are very open to sharing insights and information with
each other at a neutral platform like Wealth Forum

                       Brijesh Dalmia has a question for the panellists….

Samir Vora, Marketing Head of Birla Sun Life AMC took participants
through some of the very innovative client communication initiatives that the
AMC had launched. Its time the industry stops talking the language of the
manufacturer and starts talking the language of the investor - and Samir
shows the participants exactly how his AMC has successfully made this
fundamental transition in mindset - and how they are helping their
distribution partners do the same and thus helping them win more clients
and penetrate deeper into the vast marketplace.

                       Your biggest competitor is not another IFA - but the property market -                         remarked a leading advisor. Shashi Kumar, CEO - Real Estate Business at                         Birla Sun Life AMC, spelt out solutions to tackle this competitor and make                         it an advisor's ally - by offering clients real estate investment solutions from                         the Birla Sun Life Group.

Sandeep Garodia of Suvridhi Capital Markets, Kolkata has a few queries
on the taxation aspects of real estate investment vehicles

Sanjay Parekh, Senior Fund Manager, ICICI Prudential AMC gives a
detailed presentation on all the typical worries that investors express on
markets - and gives effective guidance on how to tackle these objections
and reinforce investors' conviction in Indian equities.

                       Ranen Gandhi, Head of IFA Channel at ICICI Prudential AMC reinforces                        some of the key messages from Sanjay's presentation.

Vijay Venkatram introduces the two panellists - Brijesh Dalmia of Dalmia
Advisory Services, Kolkata and Kanak Kumar Jain of Suskan Consultants,
Kolkata

                        Brijesh Dalmia presents a compelling case for moving towards a fee based                         financial planning model and discusses his own challenges and successes in                         this journey that he has undertaken

Kanak Kumar Jain showcases video clips from different walks of life to
reinforce his point that it's a mindset change that is the critical first step
required to embark on the journey of moving towards a fee based advisory
model

Karan Datta, National Sales Head, Axis AMC shows participants how
asset allocation solutions have the potential to double the retail AuM of the
industry. If AMCs are able to deliver predictability with reasonable returns,
there is huge potential to take a crack at the bank deposits space, feels
Karan - and that's the mandate that his AMC is working on.

                       Doubling AuM is not such a stretch - if distributors get used to stretching                        themselves a bit - Karan gets all participants onto their feet and                        stretch themselves - literally !

A lively discussion followed Karan's presentation….

Sudeep Poddar of Eastern Financiers takes participants through the various
changes that EF went through over the years in response to changing market
dynamics and regulations. Change is the only constant - and successful
players like EF recognise this only too well - and are quick to adapt to
changing market dynamics

                       Nalini Kanta Dhar, Rourkela took participants through management lessons                        in managing change and their application in the world of mutual funds today

Tapan Dutta took participants through the changing face of rural India and
the marketing opportunity that he is tapping in the rural space

                       The last word belonged to Naresh Pachisia of SKP Securities, Kolkata,                        who recounted how SKP has grown and changed over the years and how                        he as an individual has grown from being an IFA to a CEO of a successful                        wealth management and securities firm. He also touched upon the current                        regulatory changes and his advice on how to manage growth in                        these changing times.

East is not just about Kolkata - as Team Orissa and Team Jharkhand amply
demonstrate