Building on the successful launch of the Wealth Forum Advisor Awards in 2009, we have considerably scaled up the awards in 2010 to make it more inclusive - without changing the essence and spirit of the awards.

The Wealth Forum Advisor Awards are an industry first recognition of distributors and advisors who have done a commendable job in promoting the savings and investment habit among Indians using mutual fund products. The awards are purely objective, numbers based. No subjective element, no interviews, no biases. If you've done well during the year, you are recognised for your efforts.

Performance is recognised at a pan-industry level (data from CAMS and Karvy) - this is not about sales performance for any one AMC or one NFO - its about efforts during the financial year Apr 09 - Mar 10, across all MF products, across AMCs.

This year, we have introduced more performance criteria and expanded the scope to make it much more inclusive. West Zone has been divided into three regions :

      Mumbai region

      Metros region (Pune and Ahmedabad)

      Non-metros region (all other cities and towns across Western & Central India)

Three broad types of awards in each region :

      - Growth Champion of the Year - an advisor who has grown the fastest during the year in a particular category

      - Fund Champion of the Year - an advisor who is the largest at the end of the year in a particular category

      - IFA Of The Year - is a true all rounder - one who has displayed commendable growth across all performance categories covered in the Growth         Champion of the Year awards

Performance categories for Growth Champion of the Year :

      Highest Net Sales - Equity Funds

      Highest Net Sales - Hybrid Funds

      Highest Net Sales - Income Funds

      Highest New SIPs registered

      Highest increase in investor folios

      Highest growth in AuM (Equity+Hybrids)

Performance categories for Fund Champion of the Year :

      Highest live SIPs (Mar 10)

      Highest live investor folios (Mar 10)

      Highest AuM (Equity +Hybrids) - Mar 10

IFA of the Year Award

      Based on a weighted average of all the categories listed earlier.

      The IFA of the Year is a true all rounder - one who has displayed commendable growth across all performance categories covered in the Growth       Champion of the Year awards

The performance criteria recognise different business models - by recognising size and growth - not just in AuM terms - but also in terms of retail penetration (folios, SIPs).

Important caveats :

Filtering out corporate investors :

      It is always a challenge to weed out corporate investors with their own ARN code and recognise only genuine advisors. To put in an objective criterion       to filter out corporate investors, we have introduced a common filter : only ARN holders with at least 1000 live folios across CAMS and Karvy (all       products) will be eligible for this recognition

All awards are recognised at an ARN level and not group level

      It is impossible for us to identify groups across the country, accurately

      The regulator is also anyway urging advisors to avoid multiple ARNs

The Winners of the Wealth Forum Advisor Awards - 2010 - West Zone are :

The awards ceremony gets off to a colourful start…….

The Wealth Forum Advisor Awards 2010 - Western Region were presented by ICICI Prudential Mutual Fund. We are sincerely grateful to them for partnering us in this initiative.

The awards ceremony started off with a robust traditional Tutari and Puneri Dhol performance - a typical Maharashtrian welcome. This was followed by a scintillating Karagatam performance by Karagam Suresh - an internationally acclaimed exponent of this Tamilian folk dance.

The awards ceremony started off with a traditional Tutari and Puneri Dhol performance - a typical Maharashtrian welcome.		Vijay Venkatram introduces Karagam Suresh - an internationally acclaimed exponent of the karagatam dance - a Tamilian folk dance. Mr. Suresh was specially flown down from Chennai for this event - after seeing his huge popularity in the Southern Region conference the previous week.
Karagam Suresh gives a scintillating display of his talents in the karagatam dance		Vijay Venkatram introduces Karagam Suresh - an internationally acclaimed exponent of the karagatam dance - a Tamilian folk dance. Mr. Suresh was specially flown down from Chennai for this event - after seeing his huge popularity in the Southern Region conference the previous week.
Karagam Suresh invites Jaydeep Kashikar of Brainpoint Investment Centres, Mumbai to dance with him….		But Jaydeep had no idea about what was to follow - Suresh brandished a huge chopper blindfolded - and proceeded to chop off a vegetable right under Jaydeep's nose !
Suresh got a great round of applause for his fantastic skills		It was then the turn for advisors to try their hand at Karagatam - and advisors from all parts of the region participated - Goa, Mumbai, Indore….
Suresh got a great round of applause for his fantastic skills		It was then the turn for advisors to try their hand at Karagatam - and advisors from all parts of the region participated - Goa, Mumbai, Indore….
Nimesh Shah, CEO, ICICI Prudential AMC opened the awards presentation ceremony with his words of advice and encouragement to advisors