Building on the successful launch of the Wealth Forum Advisor Awards in 2009, we have considerably scaled up the awards in 2010 to make it more inclusive - without changing the essence and spirit of the awards.

The Wealth Forum Advisor Awards are an industry first recognition of distributors and advisors who have done a commendable job in promoting the savings and investment habit among Indians using mutual fund products. The awards are purely objective, numbers based. No subjective element, no interviews, no biases. If you've done well during the year, you are recognised for your efforts.

Performance is recognised at a pan-industry level (data from CAMS and Karvy) - this is not about sales performance for any one AMC or one NFO - its about efforts during the financial year Apr 09 - Mar 10, across all MF products, across AMCs.

This year, we have introduced more performance criteria and expanded the scope to make it much more inclusive. South Zone has been divided into two regions :

      Metros region (Bangalore, Chennai and Hyderabad)

      Non-metros region (all other cities and towns across 4 Southern states)

Three broad types of awards in each region :

      - Growth Champion of the Year - an advisor who has grown the fastest during the year in a particular category

      - Fund Champion of the Year - an advisor who is the largest at the end of the year in a particular category

      - IFA Of The Year - is a true all rounder - one who has displayed commendable growth across all performance categories covered in the Growth Champion of the Year awards

Performance categories for Growth Champion of the Year :

      Highest Net Sales - Equity Funds

      Highest Net Sales - Hybrid Funds

      Highest Net Sales - Income Funds

      Highest New SIPs registered

      Highest increase in investor folios

      Highest growth in AuM (Equity+Hybrids)

Performance categories for Fund Champion of the Year :

      Highest live SIPs (Mar 10)

      Highest live investor folios (Mar 10)

      Highest AuM (Equity +Hybrids) - Mar 10

IFA of the Year Award

      Based on a weighted average of all the categories listed earlier.

      The IFA of the Year is a true all rounder - one who has displayed commendable growth across all performance categories covered in the Growth       Champion of the Year awards

The performance criteria recognise different business models - by recognising size and growth - not just in AuM terms - but also in terms of retail penetration (folios, SIPs).

Important caveats :

Filtering out corporate investors :

      It is always a challenge to weed out corporate investors with their own ARN code and recognise only genuine advisors. To put in an objective criterion       to filter out corporate investors, we have introduced a common filter : only ARN holders with at least 1000 live folios across CAMS and Karvy (all       products) will be eligible for this recognition

All awards are recognised at an ARN level and not group level

      It is impossible for us to identify groups across the country, accurately

      The regulator is also anyway urging advisors to avoid multiple ARNs

The Winners of the Wealth Forum Advisor Awards - 2010 - South Zone are :

The awards ceremony gets off to a colourful startN.

The Wealth Forum Advisor Awards 2010 - Southern Region were presented by Axis Mutual Fund. We are sincerely grateful to them for partnering us in this initiative.

The awards ceremony started off with a robust traditional Kannada welcome dance - the Dhol Kunitha. This was followed by a scintillating Karagatam performance by Karagam Suresh - an internationally acclaimed exponent of this Tamilian folk dance.

Vijay Venkatram welcomes participants to the Wealth Forum Awards event, presented by Axis Mutual Fund		A traditional welcome dance form from Karnataka - the Dhol Kunitha
Vijay Venkatram welcomes participants to the Wealth Forum Awards event, presented by Axis Mutual Fund		A traditional welcome dance form from Karnataka - the Dhol Kunitha
D Suresh of Vijaywada was indeed a brave man - he gamely agreed to have Karagam Suresh use a chopper blindfolded to chop off vegetables from right under his nose.		Karagam Suresh at his acrobatic best - gets the crowd to applaud his performance
E Chandrashekaran of Hyderabad tries his skill at balancing the pot - quite successfully !		Shyam Sundar of Peak Alpha, Bangalore goes a step ahead - and manages to rise to his feet balancing the pot
Shyam's wife - Priya Sundar does even better - she walks down the aisle confidently, balancing the pot seemingly effortlessly.		Suja from Chennai seems to be very relaxed balancing the pots on her head
Karan Datta, National Sales Head of Axis stole the show - he not only balanced the pots, but actually managed to dance a jig ! Stiff competition to Karagam Suresh !		Not to be outdone, Rajiv Anand, MD & CEO of Axis rose to the challenge - rather splendidly !
The awards - that's what the evening was all about		Rajiv Anand, MD & CEO, Axis addresses participants ahead of the awards presentation

South Non-Metros Region Awards

S. Chandran, Madurai receives the first award of the evening :    Growth Champion Of The Year - Highest Net Sales - Equity Funds -    Runner Up. Presenting the award are Rajiv Anand, MD&CEO Axis AMC,    Karan Datta, National Sales Head, Axis AMC and the leaders of the    South India sales team of Axis AMC.		Lakshmanan Ashok of Dindigul picked up two awards : Highest AuM (Equity+Hybrids) Mar 2010 - Winner Highest Net Sales - Hybrid Funds - Runner Up
K H V Sathish of Guntur collected two awards : Highest Net Sales - Income Funds : Runner Up Highest Live Investor Folios - Mar 2010 : Runner Up		P. Ramaswamy of Madurai had a rich haul of awards to take back with him including : Highest Growth in Investor Folios : Winner Highest Live Investor Folios - Mar 2010 : Winner Highest New SIPs Registered : Runner Up IFA Of The Year : 2nd Runner Up
B. Ramanan of Wealth Creators, Coimbatore picked up the Growth Champion Of The Year - Highest Growth in AuM (Equity+Hybrids) - Runner Up award		The hero of the evening - Sangamnath F Patil from Hubli - got a standing ovation from the participants for the bag full of awards he collected, including the BIG ONE : IFA OF THE YEAR : WINNER Highest New SIPs Registered : Winner Highest Growth in AuM (Equity+Hybrids) : Winner Highest Growth in Investor Folios : Runner Up Highest Live SIPs - Mar 10 : Winner Highest AuM (Equity+Hybrids) Mar 10 : Runner Up

South Metros Region Awards

Lovaii Navlakhi of International Money Matters, Bangalore is all smiles as he receives the Growth Champion Of The Year - Highest Net Sales - Equity Funds - Winner award from Rajiv Anand.		Arun Kumar of A K Associates, Bangalore receives the award for ;Growth Champion Of The Year - Highest Net Sales - Hybrid Funds -Runner Up
L. Sridharan and Shanta Kumar of Ultimate Investments, Bangalore pick up two awards : Highest Net Sales - Income Funds : Runner Up Highest AuM (Equity+Hybrids) Mar 10 : Runner Up		N. Krishnan of Value Invest Wealth Management, Chennai is a happy man : why won't he be, with the rich haul of awards he picked up : Highest Net Sales - Income Funds : Winner Highest Growth in AuM (Equity+Hybrids) : Winner Highest AuM (Equity+Hybrids) : Winner IFA OF THE YEAR : 1st Runner Up
Babu Krishnamurthy of Pelican Wealth Managers, Chennai is all smiles as he accepts the Growth Champion Of The Year - Highest New SIPs Registered : Runner Up award		E. Chandrashekaran of E C S Consultants picked up three prestigious awards : Highest Growth in Investor Folios : Winner Highest Live Investor Folios - Mar 10 : Winner Highest Live SIPs - Mar 10 : Runner Up
Chandrashekara Rao of Aahlada Securities, Hyderabad accepts the IFA Of The Year - 2nd Runner Up Award		Priya and Shyam Sundar of Peak Alpha Investment Services, Bangalore are a proud couple, picking up two awards - one of which was the BIG ONE of the evening : IFA OF THE YEAR - WINNER Highest Net Sales - Equity Funds : Runner Up

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