imgbd AMC Speak

30,000 investors sign up in a single event

Kaiyomurz Daver, Head - Marketing, Brand and Corporate Communications



15th September 2016

In a nutshell

Kotak MF in association with ET NOW, organised the first ever SIP Day on 26th August 2016. Kaiyomurz takes us though this hugely successful initiative in Mumbai, which saw nearly 30,000 investors pledging to invest via SIPs. Check out Nilesh's engaging video below and don't forget to tune into ET NOW this weekend - on Sat 17th and Sun 18th at 7.30 PM to catch all the action of this wonderful initiative, which is now on its way to become an annual feature.

Wealth creation is simpler than one perceives. However, one just needs to choose the appropriate products to invest in and stay patient throughout the beautiful journey of wealth creation. It is the small money which finally begets the bigger money. With the aim of spreading financial literacy and empowering the layman investor, Kotak Mutual Fund recently launched a first of its kinds investor programme: The Systematic Investment Plan (SIP) Day, an initiative with ET NOW.

The first SIP Day was hosted on 26 August 2016 at the BSE Auditorium in the International Convention Centre, Fort, Mumbai. Hereafter, the last Friday of every August will be celebrated as the SIP Day. The episode will be aired on Saturday 17th September @ 07:30PM and Sunday 18th September @ 07:30PM. Do tune in if you have missed attending the SIP Day and catch a glimpse of all the action which took place on 26th August 2016.

The aim of the day was to educate the audience about the nuances of SIP, debunk common myths, spread awareness on how beneficial SIPs are and what the power of compounding can be, why one should opt for long term investment and how to use the stock markets to one's advantage.

The general introduction was followed by a detailed conversation between Nikunj Dalmia, Chief Editor, Markets & Research, ET NOW and Nilesh Shah, Managing Director, Kotak Mutual Fund regarding the current market outlook and about SIP Day.

This was followed by four panel discussions across various topics within the MF space that were dedicated towards addressing investments and wealth creation.

The morning sessions witnessed two discussions on the topics, 'First Steps to an SIP' and 'Breaking the Myths behind Investing'. The post lunch session discussed 'Mutual Funds for Wealth Creation' and 'Market Panel: India & the Future of Investing'.

Each session was moderated by a member of the ET NOW team and each panel comprised experts within the field. The renowned experts as panellists across various sessions included Dhaval Kapadia, Director - Investment Advisory, Morningstar Investments; Vidya Bala, Fundsindia; Hemant Rustagi, Wise Invest Advisors; Gaurav Mashruwala, CFP; Misbah Baxamusa, National Sales Head, NJ Invest India; E R Ashok Kumar, CEO, Scripbox; Mukesh Dedhia, Ghalla Bhansali Stock Brokers Pvt. Ltd.; Dinesh Khemlani, Verity Finsolutions Pvt. Ltd.; Hiren Ved, Alchemy and Prateek Agarwal, ASK Wealth Management. The concluding vote of thanks was delivered by Manish Mehta, National Head Sales & Distribution Alliances - Kotak Mutual Fund.

SIP Day also focused on explaining the associated jargon and how SIPs help in long term wealth creation. Details of the sessions were uploaded on www.sipday.in

Typically you start with a small investment amount and over time it creates wealth. It is during this journey that you benefit from the power of compounding, i.e., you get interest on interest. You probably don't realise it initially but if you look at your investment value say after 5-10 years, you will realise how powerful this tool is. A small ripple effect ultimately turns out to be a big snowball effect.

The other advantage is that SIP helps you in rupee cost averaging which means that you get lesser units when markets are high and more units when markets are in a downward movement. But ultimately you average out the cost of buying a unit which is what rupee cost averaging is all about.

We hope to continue this initiative in a more widespread and large-scale manner in the coming years and look forward at creating a more financially strong and independent India in the coming years.

Here's a preview to the ET NOW show on SIP DAY

which will be aired on Sat 17th and Sun 18th September, at 7.30 PM.



Share this article